Gigli, a leading brand in the CBD-infused products market, offers a range of high-quality items designed to enhance wellness and relaxation. Despite the superior quality of their products, Gigli’s outdated website was a significant hurdle. The site was not only visually unappealing but also lacked modern functionality, making it difficult for customers to navigate and purchase products. Recognizing the need for a complete overhaul, Gigli partnered with AGGENTO to rebuild their website from the ground up.
Success Story
AGGENTO's Expertise For Success
Gigli's old website faced several critical challenges:
- Outdated Design: The site’s aesthetics did not reflect Gigli’s premium brand.
- Poor User Experience: Difficult navigation and a non-responsive design led to a high bounce rate.
- Limited Functionality: The site lacked essential e-commerce features like a streamlined shopping cart, secure payments, and customer reviews.
- Brand Inconsistency: The visual elements were not aligned with Gigli’s brand identity.
AGGENTO employed a comprehensive strategy to revamp Gigli's website, addressing each of the major issues.
Modern Design Implementation:
- Introduced a sleek, modern design aligning with Gigli’s premium brand image.
- Used a cohesive color palette and typography reflecting the calming and natural essence of CBD products.
- Created a visually appealing layout with high-quality images and engaging content.
Modern Design Implementation:
- Developed a user-friendly navigation system, ensuring easy product discovery and purchase.
- Implemented a mobile-responsive design, providing an optimal experience across all devices.
- Streamlined the checkout process to reduce cart abandonment rates.
Robust Functionality:
- Integrated advanced e-commerce features, including a dynamic shopping cart, secure payment gateways, and personalized product recommendations.
- Added a review system to build trust and provide social proof.
- Incorporated SEO best practices to improve search engine visibility and attract more organic traffic.
Consistent Branding:
- Ensured all design elements, from colors to fonts, were consistent with Gigli’s brand identity.
- Developed a style guide for future consistency in all marketing materials.
The Results:
The transformation was remarkable. AGGENTO's redesign yielded impressive results, demonstrated by key web metrics:
AGGENTO Stand Behind the Achievements
AGGENTO’s expertise in modern web design and development was pivotal in revitalizing Gigli’s online presence. The new website not only enhanced the brand’s image but also significantly boosted sales and customer satisfaction. Gigli is now better positioned to compete in the growing CBD market, with a website that truly reflects its commitment to quality and customer wellness.
AGGENTO’s strategic approach and dedication to excellence have set a new standard for Gigli, ensuring their continued success in the digital marketplace.